We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how the new release of Oracle WebCenter extends Oracle Applications and Fusion Applications.

When we talk about the new release of Oracle WebCenter, we really emphasize to customers that they can leverage their existing investments and benefit from WebCenter’s Complete, Open and Integrated platform. To summarize what we mean here, Oracle WebCenter is:

COMPLETE

• Comprehensive platform for Portals/Websites, Composite Applications with integrated Social/Collaboration services and Content Management infrastructure

OPEN

• Standards support improves reuse of existing resources and extends the value of existing systems

INTEGRATED

• Implicit integration with Oracle Applications, Oracle Fusion Applications & other enterprise applications

With all the existing enterprise applications in Oracle’s application portfolio, in the new release of WebCenter we’ve got a set of pre-built catalogs that customers can use directly to get at all the portlet resources certified and available from Oracle.  It provides customers with a ready-to-use view of their application resources.  And since WebCenter provides seamless support for building these portlets/components in a professional IDE like JDeveloper or from within a Browser, developers and business analysts can quickly assemble the information they require for their existing application investment.  In addition, we’ve taken all the user flows and patterns that we’ve learned in building Fusion Applications and focused on making it dramatically easier to use tools to create reusable application UI components. In this way, one team in the organization using an application can share their components with other teams.  And more importantly, the new team can make changes to the component without breaking the original component.  When tied to enterprise applications, this capability is extremely powerful.  This is what Oracle means when they talk about Enterprise Mashups.  And finally, we’ve provided an innovative way to go well beyond traditional “on the glass” integration by enabling business transactions for the existing applications direct integration using activity streams. This delivers aggregated and “on time” delivery of information to the business users based on what‘s happening in the enterprise that is relevant to their particular job function.  Most importantly, it ties into the personalization interactions discussed earlier so that it can help target information to you directly based on past interactions.  Application integration is key to making businesses function more efficiently with these new Enterprise 2.0 technologies.

Keep checking back this week as we share more information on how WebCenter is the most complete, open and integrated modern user experience platform and show key ways WebCenter can extend Oracle Applications & Oracle Fusion Applications.