The book and magazine publishing world is rapidly going digital, and the industry is faced with making drastic changes to their ways of doing business. The sudden take-up of digital readers by the book-buying public has surprised even the most technological-savvy of the industry. Printed books just aren't selling like they did. In contrast, eBooks are doing well.

The ePub file format is the standard around which all publishers are converging. ePub is a standard for formatting book content, so that it can be reflowed for various devices, with their widely differing screen-sizes, and can be read offline. If you unzip an ePub file, you'll find familiar formats such as XML, XHTML and CSS. This is both a blessing and a curse. Whilst it is good to be able to use familiar technologies that have been developed to a level of considerable sophistication, it doesn't get us all the way to producing a viable publication. XHTML is a page-description language, not a book-description language, as we soon found out during our initial experiments, when trying to specify headers, footers, indexes and chaptering. As a result, it is difficult to predict how any particular eBook application will decide to render a book. There isn't even a consensus as to how the cover image is specified.

All of this is awkward for the publisher. Each book must be created and revised in a form from which can be generated a whole range of 'printed media', from print books, to Mobi for kindles, ePub for most Tablets and SmartPhones, HTML for excerpted chapters on websites, and a plethora of other formats for other eBook readers, each with its own idiosyncrasies.

In theory, if we can get our content into a clean, semantic XML form, such as DOCBOOKS, we can, from there, after every revision, perform a series of relatively simple XSLT transformations to output anything from a HTML article, to an ePub file for reading on an iPad, to an ICML file (an XML-based file format supported by the InDesign tool), ready for print publication. As always, however, the task looks bigger the closer you get to the detail.

On the way to the utopian world of an XML-based book format that encompasses all the diverse requirements of the different publication media, ePub looks like a reasonable format to adopt. Its forthcoming support for HTML 5 and CSS 3, with ePub 3.0, means that features, such as widow-and-orphan controls, multi-column flow and multi-media graphics can be incorporated into eBooks. This starts to make it possible to build an "app-like" experience into the eBook and to free publishers to think of putting context before container; to think of what content is required, be it graphical, textual or audio, from the point of view of the user, rather than what's possible in a given, traditional book "Container".

In the meantime, there is a gap between what publishers require and what current technology can provide and, of course building this app-like experience is far from plain sailing. Real portability between devices is still a big challenge, and achieving the sort of wizardry seen in the likes of Theodore Grey's "Elements" eBook will require some serious device-specific programming skills.

Cheers,

Tony.