Ok to target product names in adwords?

Posted by Tom Gullen on Pro Webmasters See other posts from Pro Webmasters or by Tom Gullen
Published on 2011-03-04T11:13:56Z Indexed on 2011/03/04 15:33 UTC
Read the original article Hit count: 329

Filed under:

advertising

|

keywords

|

adwords

If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"?

Is this OK? Will they ever find out? Is it bad business?

Update

I can't really say what the words are, but this is a good example, if my product is called "Chair-o-matic" and it makes chairs, and a competitors is called "Chair Maker 5" can I target the keyword pair "Chair Maker"?

© Pro Webmasters or respective owner

Related posts about advertising

Advertising API with Java ME applications?

as seen on Stack Overflow - Search for 'Stack Overflow'
Hello, I know AdMob is not for Java ME. Do you know any other advertising API or services that can be used in Java ME application? It might be really good if I can earn some money with my free Java ME applications. >>> More
Advertising with Java ME applications?

as seen on Stack Overflow - Search for 'Stack Overflow'
Hello, I know AdMob is not for Java ME. Do you know any other advertising method with Java ME application? >>> More
Online Advertising Up -- Thanks, eBay

as seen on Internet.com - Search for 'Internet.com'
Buoyed by eBay's solid fourth quarter, spending for online advertising closed the year on a high note, posting a record high in absolute dollars, according to research firm IDC. >>> More
Online Advertising Up -- Thanks, eBay

as seen on Internet.com - Search for 'Internet.com'
Buoyed by eBay's solid fourth quarter, spending for online advertising closed the year on a high note, posting a record high in absolute dollars, according to research firm IDC. >>> More
Search Engine Optimization - The Best Internet Marketing Advertising Online

as seen on Ezine Articles - Search for 'Ezine Articles'
If you are searching for the best internet marketing online advertising, in my honest opinion nothing can exceed the effectiveness of search engine optimization for advertising business internet marketing online. Here is some reason why I made those daring statements. >>> More

Related posts about keywords

SEO Keywords Exposed - How to Take Advantage of The Most Relevant Keywords For Your Topic

as seen on Ezine Articles - Search for 'Ezine Articles'
SEO keywords are an important foundation for building a search engine optimized website. This article will take the mystery out of using keywords and reveal the steps you need to take for an effectively optimized website. >>> More
How to Research Keywords - 2 Sure Fire Ways to Get Buying Keywords

as seen on Ezine Articles - Search for 'Ezine Articles'
When you seek information on "how to research keywords" you are told to search out long tail keywords with low competition and good search volume. What they don't tell is how to separate the info seekers from the buyers. Did you know that when a person sets out to search for something online they're… >>> More
Blazing Keywords - The Google Blazing Keywords Review

as seen on Ezine Articles - Search for 'Ezine Articles'
Many people who are currently attempting different methods of online marketing in order to promote and build their business have heard that keyword research is extremely vital to the success of your online marketing. Unfortunately most online marketing companies do not properly teach their members… >>> More
Keywords - What Are Keywords?

as seen on Ezine Articles - Search for 'Ezine Articles'
Starting your own internet business is far more than designing and creating a website to sell your products and/or services. Before you do anything you need to find out if people are buying your products online and more importantly how they will find your website to buy your products. Just having… >>> More
Scala parser combinator runs out of memory

as seen on Stack Overflow - Search for 'Stack Overflow'
I wrote the following parser in Scala using the parser combinators: import scala.util.parsing.combinator._ import scala.collection.Map import scala.io.StdIn object Keywords { val Define = "define" val True = "true" val False = "false" val If = "if" val Then = "then" val… >>> More