Introduction Seth Godin's latest book is called Poke the Box . I'm still reading it, but I have these thoughts to share: Initiate The theme of the book is to start something. Initiate. Engage. Don't wait to be picked - pick yourself. I so identify with this sentiment. It's a driving tenet behind SQLPeople . Seth points out the (dying) manufacturing mindset in the US has led many to wait for approval, wait to be picked, wait for someone else to initiate - and then dive in. It's safer that way: the...(read more)