why some websites changes their short and user friendly URL to long URL?

Posted by diEcho on Pro Webmasters See other posts from Pro Webmasters or by diEcho
Published on 2011-03-07T10:02:25Z Indexed on 2011/03/07 16:18 UTC
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Hello All,
i wonder why some website changes their short and user friendly url to long url like

cricinfo.com ----> espncricinfo.com

indiafm.com ---> bollywoodhungama.com

and many others i have seen

i just want to know that what is the exact need of doing that??

is there economical reason or what??i think user dont like to write long website name still i also type indiafm.com and browser automatically redirect the URL.

(sorry if tags are wrong) Thanks,

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