I am working on an application that is brand new. We have been using an internal name up to this point, but it's not very imaginative and is definitely not good from a branding standpoint. I have been tasked to come up with a name for the software. I am really struggling with this as every name I have thought about really doesn't seem to do the software justice. I have tried acronyms, mythology names, scientific names, etc. I may be being a bit picky, but I feel like the name should just hit me when its right. Here are my requirements:

• The name has to be easy to say (and hopefully catchy).
• The name has to relate back to what the software does.
• The name has to be able to be branded. (For example, vivid imagery, tagline, etc.)

So, although I can't give the specifics of the software, I was hoping the brains here could provide some insight as to how I should go about naming/branding a piece of software?