How Do Search Engines Rank Combined Keywords?

Posted by Itai on Pro Webmasters See other posts from Pro Webmasters or by Itai
Published on 2011-06-24T13:05:18Z Indexed on 2011/06/24 16:31 UTC
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Filed under:

seo

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keywords

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google-ranking

Suppose:

A site that ranks very well (1st result) for something like 'best blue widget'.
It also ranks very well (1st page) for 'blue widget'.
It ranks not so well (2nd page) for 'widget'.

Obviously, the number of monthly searches are much higher for 'widget' than for 'blue widget', which is still higher than for 'best blue widget'. Now the actual question:

When creating new external links, how does each of the following anchor texts affect SEO for of these searches?

widget
blue widget
best blue widget

[HINT: The answer should be a 3x3 table]

[NOTE: Assume the site is relevant for all these keyword combination]

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