Yahoo is sending our server's transactional email to the Spam folder, even though we have set up SPF and DKIM

Posted by Derrick Miller on Server Fault See other posts from Server Fault or by Derrick Miller
Published on 2011-06-26T02:05:41Z Indexed on 2011/06/26 8:24 UTC
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Yahoo Mail is sending our server's transactional emails to the Spam folder, even though we have taken quite a few anti-spam steps. By contrast, Gmail allows the messages through to the inbox just fine. Here are the things which are in place:

  1. SPF is set up for the domain holsteinplaza.com. Yahoo reports spf=pass in the message headers.

  2. DKIM is set up for the domain holsteinplaza.com. Yahoo reports dkim=pass in the message headers.

  3. We have a proper reverse DNS entry for the sending mail server. Name -> IP matches IP -> Name.

  4. Neither Domainkeys nor SenderID are set up. From what I can tell, DKIM is the way of the future, and there is not much to be gained from adding Domainkeys or SenderID.

Following are the headers. Any ideas what more I should do to get Yahoo to stop flagging the emails as spam?

From Holstein Plaza Auctions Sat Jun 25 18:30:08 2011
X-Apparently-To: [email protected] via 98.138.90.132; Sat, 25 Jun 2011 18:30:11 -0700
Return-Path: <[email protected]>
X-YahooFilteredBulk: 70.32.113.42
Received-SPF: pass (domain of holsteinplaza.com designates 70.32.113.42 as permitted sender)
X-YMailISG: i_vaA_QWLDuLOmXhDjUv3aBKJl5Un6EiP6Yk2m4yn3jeEuYK
 MkhpqIt9zDUbHARCwXrhl9pqjTANurGVca7gytSs.mryWVQcbWBx.DaItWRb
 VcyrIzwMzXKCSeu06H2a.cJ7HG5vJLJaKmHUUI_1ttXKn_Aegiu5yHvFX83R
 Lpth0witO9zfaKvOMaJV3LAxpIpFOydwvq1cqjZ8nURxQbxM3Cl.QW7MxxrC
 09qLVn_D_xSdU94QdU22IsVmlaRHv.uU5dnIazu.KSkhKpYykDoZA2SH0SY4
 JmTZj3LP8N926xXVDzYQ5K6QvKuJL5g0d9pYZx3KC59sgIu5oHlJ3Q15RdKb
 f3OJw0PR6oIyJ2yStVr8vfbDgOfj3qig03.Tw6g6MMNpv1G7Cuol4oJeUaYP
 xELxX6dHgBgCSuWMcbsrxbK4BIXcS2qhpMqYQ4Isk.XXyA8uvmFXyvgc1ds5
 8jo0rW.Wsw.55Z.KTPaQ0gHXj0T3OGppYMELSJv1iuhPyyAnZpmq01CU0Qd5
 CcRgdyW3HaqhmpXqJCS0Clo16zXA4HmAjR0tgIQrHRLc3D9N02AOzvmDgCb1
 vCh0p00QeKVq8UNkcShPRxZFKi9khtkLhPBlXEKkhJ76zyDmHUxTY.dQHVVD
 8D2hx7BxbqI9DINI8x5oR5Q8hYkZqHYQsmGNkaU77O2BnsEv5WxMEmzrBJ4Z
 h8zGCidgYPiZycZfnfaBp0Xb4tya2WMTN45W02JFcO1qq_UMJ9xPeqZhPEj.
 j9YvBAC8324GGF.c8eWcNB2VB34QHgTcVUl3.c0XUCuncls9Cyg4L7AoIdCi
 HvAklSzDDu9nW6732VEipV9FJ_JkDupDNQU2hfiPG.3OeF8GwTnVYnEn0EiZ
 aO0NCnZhXuLDcN3K7ml3846yRdASvzPFs9s4aJkzR0FkhVvptiMBEOdRkKdG
 wHWmvWpK4GTZpW4yU7CnKpW2MiWWn1MP0h_CCZFKs5.3mfmfPjPVIABN_RuU
 Q8ex5hdKnKlQiqK56LzcPRnYmNtrwdsUX9CYn9d6cPpXR_Bi5jrNJMNzdFvq
 lGO0CBT4QPe2V45U8PtpMitttuDA1cCvmyBPFswxNlL0jyX0a_W.vl0YW5.d
 HhDItpHhDxKRUscM28IR.exetq4QCzyM
X-Originating-IP: [70.32.113.42]
Authentication-Results: mta1267.mail.ac4.yahoo.com  from=holsteinplaza.com; domainkeys=neutral (no sig);  from=holsteinplaza.com; dkim=pass (ok)
Received: from 127.0.0.1  (EHLO predator.axis80.com) (70.32.113.42)
  by mta1267.mail.ac4.yahoo.com with SMTP; Sat, 25 Jun 2011 18:30:11 -0700
Received: (qmail 1440 invoked by uid 48); 25 Jun 2011 21:30:09 -0400
To: [email protected]
Subject: this is a test
X-PHPMAILER-DKIM: phpmailer.worxware.com
DKIM-Signature: v=1; a=rsa-sha1; q=dns/txt; l=203; s=auction;
    t=1309051808; c=relaxed/simple;
    h=From:To:Subject;
    d=holsteinplaza.com; [email protected];
    z=From:=20Holstein=20Plaza=20Auctions=20<[email protected]>
    |To:[email protected]
    |Subject:=20this=20is=20a=20test;
    bh=B3Tw5AQb1va627KEoazuFEBZ0fg=;
    b=oQ5uFq+oekPTGhszyIritjuuIAi3qPNyeitu+aWMhdx3oC6O2j5hJsDFpK0sS5fms7QdnBkBcEzT0iekEvn9EfAdCkGZ2KrtEC0yv7QKQcrjXxy07GJpj9nq0LYbgOuPdw8mGvKxlRZ+jFBX0DRJm0xXFLkr+MEaILw7adHTCCM=
Date: Sat, 25 Jun 2011 21:30:08 -0400
From: Holstein Plaza Auctions <[email protected]>
Reply-to: Holstein Plaza Auctions <[email protected]>
Message-ID: <[email protected]>
X-Priority: 3
X-Mailer: PHPMailer 5.1 (phpmailer.sourceforge.net)
MIME-Version: 1.0
Content-Transfer-Encoding: 8bit
Content-Type: text/plain; charset="iso-8859-1"
Content-Length: 195

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