How to make the most of GWT's "Search queries"?
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DisgruntledGoat
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Published on 2011-06-27T16:03:01Z
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2011/06/27
16:33 UTC
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I've been looking at the "Search queries" section in Google Webmaster Tools recently, and it seems like there is a lot of potential there in finding which pages on a site need improvement.
I'm trying to figure out exactly what to sort or filter on. Do I look at pages with a low average position? Low impressions but high clicks? Pages that are rising up/falling down the rankings? What is the low-hanging fruit here?
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