What's the importance of the "title" tag?
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Matteo Mosca
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Published on 2011-06-29T16:07:00Z
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2011/06/29
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Talking with some other people recently, it came up an interesting topic. The core question at hand is:
What's the real importance and weight of the
<title>
tag in a web site?
For instance, what are the consequences if a site has the same <title>
tag on all the pages, reporting only the site name? Or better (or worse) no title tag at all?
Will that be a little/medium/huge SEO problem? How will the pages appear on search engines? Will fixing it in a later stage be problematic since pages have already been indexed? How does it compromise the overall usability/accessibility/experience? Is that a "feature" that can be omitted, or it can't even be considered a "feature" but a core element?
I have quite my opinion on this topic, but I'd really love to hear what other experts (you) think about it.
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