Wired has article that western games are seen as "bad games". Why is that? If that is true, than what do they see as bad?

This article, i think, is biased towards western games:

“The other day,” says Q Entertainment’s Mielke, “I was having lunch with a friend and I said, ‘Have you ever played StarCraft?’ And he said, ‘What’s StarCraft?’ Sometimes it’s just really shocking that their gaming vocabulary isn’t as extensive as it could be. I think Japanese game developers need to start playing other people’s games to open their minds, just like a writer might want to read classic literature to be inspired.”

Rather than trusting such articles, I rather ask here.