Targeting advertising for T-Mobile and Virgin Mobile users

Posted by Codek on Pro Webmasters See other posts from Pro Webmasters or by Codek
Published on 2011-04-15T08:16:32Z Indexed on 2011/11/13 18:06 UTC
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Filed under:

advertising

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mobile

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ip-address

We'd like to target our advertising to Virgin Mobile users.

However, Virgin Mobile is actually on the T-Mobile network. So when we do a lookup of the IP address it reports T-Mobile.

So this gives 2 problems:

No way to target Virgin Mobile
When we target T-Mobile we accidentally target Virgin Mobile users too.

We actually have 2 separate sites for T-Mobile and Virgin Mobile - So is there any way we can make sure we send people to the right site?

Also would appreciate it very much if anyone has any suggestions on other places for this discussion, I'm not entirely sure this is "webmaster" talk?

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