I have a grid view column in which I give the datefomat as dd MMM yyyy HH:mm and in code behind databound I change the time, the same time in database is not shown in the gridview, because of that the date is not displayed in 16 Nov 2011 15:12 format, it is displayed in 16/11/2011 15:12 format, how can i display it in 16 Nov 2011 15:12 format

asp

<asp:BoundField DataField="SendDate" ItemStyle-Width="15%" 
  HeaderText="Sent At" DataFormatString="{0:dd MMM yyyy HH:mm}"
                            SortExpression="SendDate" />

c#

   double timeDifference = Convert.ToDouble(Session["utimezone"].ToString());                    
            e.Row.Cells[5].Text = 
 Convert.ToString(senddate.AddMinutes(timeDifference * 60));