The power of explicit social networks
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Published on Tue, 22 Nov 2011 06:24:33 -0600
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2011/11/22
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/Social Media
Last week I had the pleasure to write a guest post on the Oracle WebCenter blog with the topic
where I described Implicit and Explicit Social Recommendations models and how they relate to a Social Engagement Strategy.
Now let's look at a real live example.
Apple has implemented an explicit Social Network model with
So what ? Users do this already on Facebook and Twitter! (see ZDNet blog post : Ping: Apple should leave social to Facebook, Twitter)
BUT
there are some major advantages:
| "100 % control over the explicit Social Network |
-> direct customer relationship without a social intermediary like Facebook or Twitter |
| Total access to the Social Graph | -> own the Social Graph data from their users and no need to "buy" it from external social network providers |
| Integrated into the core business model |
-> harvest all Social Graph data to provide highly personalized and trusted recommendations |
Isn't this the dream of any company which thinks about their social media strategy?
and guess what - Oracle Social Network is all about this - building explicit Social Networks with seamless integration into your core business processes and applications
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Enterprise2.0, enterprise2.0, social networks, social media, apple
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