We had a great event today in Los Angeles - AIIM, Oracle and Keste presented on how organizations are making social business work. Atle Skjekkeland of AIIM presented How Social Business Is Driving Innovation. Atle talked about a number of fascinating points, such as how answers to questions come from unexpected sources. Atle cited the fact that 38% of organizations get half or more of answers from unexpected sources, which speaks to the wisdom of the crowds and how people are benefiting from open communications tools to get answers to their questions. He also had a number of hilarious examples of companies that don't get it. If Comcast were to go to YouTube and search Comcast, they would see the number one hit after their paid ad is a video of one of their technicians asleep on a customer's couch. Seems when he called the office for support he was put on hold so long he fell asleep.

Dan O'Leary and Atle Skjekkeland

After Atle's presentation I presented on Solving the Innovation Challenge with Oracle WebCenter. Atle had talked about McKinsey's research titled The Rise Of The Networked Enterprise: Web 2.0 Finds Its Payday. I brought in some new McKinsey research that built on that article. The new article is How Social Technologies Are Extending The Organization. A survey of 4,200 Global Executives brought three conclusions for the future:

• Boundaries among employees, vendors and customers will blur
• Employee teams will self-organize
• Data-driven decisions will rise

These three items were themes that repeated through the day as we went through examples of what customers are doing today. 

Next up was Vince Casarez of Keste. Vince was scheduled to profile one customer, but in an incredible 3 for 1 deal, Vince profiled Alcatel-Lucent, Qualcomm, and NetApp. Each of these implementations had content consolidation elements, as well as user engagement requirements that Keste was able to address with Oracle WebCenter.

Vince Casarez of Keste

And we had a couple of good tweets worth reprinting here.

Users want to be able to share data and activity streams, work at organizations that embrace social via @bdirking

skjekkeland Atle Skjekkeland

RT @danieloleary: Learning about user engagement and social platforms from @bdirking #AIIM LA and @oracle event pic.twitter.com/EWRYpvJa

danieloleary Daniel O'Leary

Thanks again to @bdirking for an amazing event in LA today, really impressed with the completeness of web center

JimLundy Jim Lundy

@

@danieloleary @bdirking yes, it is looking good - Web Center

shadrachwhite Shadrach White

@

@bdirking @heybenito I heard the #AIIM event in LA was a hit

We had some great conversations through they day, many thanks to everyone who joined in. We look forward to continuing the conversation - thanks again to everyone who attended!