Attracting publishers to an in-house affiliate program

Posted by Steve on Pro Webmasters See other posts from Pro Webmasters or by Steve
Published on 2012-03-20T02:40:28Z Indexed on 2012/03/20 5:40 UTC
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marketing

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affiliate

The cost to enter affiliate networks can be prohibitive for (cash-strapped) small business, particularly if they are simply testing the waters of an affiliate program.

If such a company wanted to run an affiliate program in-house using off the shelf software, what methods would they use to attract publishers?

Is it simply a case of SEO or SEM, attempting to attract publishers to the page on their website which outlines their affiliate program?

Are there directories to submit one's affiliate program to?

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