Is Google Analytics safe for websites that deal with sensitive information?

Posted by guanome on Pro Webmasters See other posts from Pro Webmasters or by guanome
Published on 2012-03-20T11:48:19Z Indexed on 2012/03/20 17:39 UTC
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I work for a company that writes several webapps that deal with a lot of sensitive information, such as full name, date of birth, address, and SSNs. Currently we don't have anything to measure site usage, but I would like to use Google Analytics to track usage and statistics about our users.

What data is sent to Google when you use Analytics? If I put this on a page that contains any of the above information, will that data be sent to Google? Or are they just getting the necessary information like user agent and IP address?

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