You can try to run from it like a bad Facebook picture but you can’t hide. Social media as we know it is quickly taking over our lives and is not going away any time soon. Though attempting to reach as many Twitter followers as Lady Gaga is daunting, learning how to leverage social media to meet your customer’s needs is not. For Oracle, this means interacting directly with our partners through our many social media outlets, and refraining from posting a mindless status on the pastrami on rye we ate for lunch today… though it was delicious.

The “correct” way to go about social media is going to mean something different to each company. For example, sending a customer more than one friend request a day may not be the best way to get their attention, but using social media as a two-way marketing channel is. Oracle’s Partner Business Center’s (PBC) twitter handle was recently mentioned by Elateral as the “ideal way to engage with your market and use social media in the channel”. Why you ask? Because the PBC has two named social media leads manning the Twitter feed at all times, helping partners get the information and answers they need more quickly than a Justin Bieber video gone viral.

So whether you want to post a video of your favorite customer attempting the Marshmallow challenge or tweet like there’s no tomorrow, be sure to follow @OraclePartnerBiz today, and see how they can help you achieve your next partner milestone with Oracle.

Happy Socializing,

The OPN Communications Team