Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today.  

Join our live webcast on Thursday, April 12 to learn what CG companies worldwide are thinking as they deploy their direct-to-consumer strategies in an effort to better engage with today’s empowered consumer. Hear Jon Copestake, Chief Consumer Goods Analyst of the Economist Intelligence Unit and Oracle to discuss the findings and industry trends. Some key findings include:

• Pushing traditional media through new media channels is not enough to reach today’s more plugged in, product-savvy consumer
• CG companies are experimenting with new ways to establish and enhance direct, two-way relationships with their target consumers across multiple channels
• Survey respondents and other CG executives see their nascent e-commerce efforts as complimentary to, not competing with, existing retail channels.