The 2012 edition of the Oracle EMEA Cloud Partner Community Forum took place on march 28&29 in Madrid.

100 participants from all over Europe had a chance to interact with the Oracle Cloud CRM Product Management team about multiple subjects such as Oracle Cloud CRM and Social Network solutions strategy, RightNow acquisition, Fusion CRM Business opportunities for partners, etc.

During his opening keynote, Anthony Lye (Oracle Senior Vice-President and head of Oracle CRM) presented the current Fusion CRM business status, disclosed the overall Oracle CRM product strategy and responded to many questions from the audience.

Later on that day, 8 Oracle ISV's presented their Oracle Cloud CRM add-on's and highlighted the value that System Integrators can benefit from as part of a Cloud CRM project.

After a very friendly networking diner in a Spanish restaurant, the second day was dedicated to Fusion CRM, with a deeper dive into its major components (Sales, Sales Planning, Marketing) including the Fusion Composers. Briefings on Oracle Consulting Services Fusion CRM dedicated offerings and Fusion CRM Partner Programs concluded the day and the event.

All participants rated the event as "good" to "Excellent" and mentioned that it was meaningful for them to plan their Oracle Cloud CRM based business in the near future.

We look forward to organise a similar event next year and to welcome even more partners!

Richard Lefebvre