To manage growing product complexity and innovation challenges, Product Lifecycle Management solutions have become staple IT investments over the years. But as product information continues to span more and more functions inside the company and out, we've seen many customer PLM implementations adapt and expand to serve new needs in a fully connected world. We call this next level of PLM the Product Value Chain, an integrated business model that offers powerful new strategies for executives to collectively leverage PLM other industry leading Oracle applications to achieve further incremental value. In this Appcast, hear Terri Hiskey, Director PLM Product Marketing, and John Kelley, VP PLM Product Strategy, discuss Oracle's vision for next generation enterprise PLM: the Product Value Chain.