Naming is hard. Really, really hard. Even StackExchange is a prime example of this -- remember the huge domain name controversy that occurred when SE sites first started graduating?

Anyway, I've got a project I'm working on but I have no idea what to name it! This simple fact has caused production to cease, because I'm at the point where I want to create repositories and database tables, and I don't want to name everything "Untitled project" and have to change potentially hundreds of lines of code in the future.

Also, I would like to collaborate with others but it's difficult to be taken seriously if I refer to this as "some project I'm working on." It makes it seem like a new project in its infancy and doesn't garner a lot of interest. Just the simple fact act of having a name will make a huge impact in how it registers in others' minds.

How do you guys name your projects? This particular one is a website, so not only do I need to find a good name, I need to find one with an available domain, which is next to impossible these days.

How do you brainstorm? Who do you talk to (or not talk to)? Is there an "eureka!" moment when you stumble across something that works?