Static HTML to Wordpress Migration SEO Implications?

Posted by Kayle on Pro Webmasters See other posts from Pro Webmasters or by Kayle
Published on 2012-04-16T00:17:08Z Indexed on 2012/04/16 5:47 UTC
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Recently, I migrated a client's site to a new server and a new home within wordpress so they could more easily edit their website and start a blog section.

The static site was 10 years old a was showing up at place #3 for it's primary keyword, consistently, according to my client, and has dropped to rank #6-8 following the migration.

At launch, we made sure the urls were identical (save the removal of ".htm" which we used 301 redirects to compensate for) and we generated a new XML map and pinged google with the new site. We keep a 404 log to make sure we're not losing any incoming links.

We also have Google Webmaster Tools on this site and have zero errors/suggestions, everything seems ok.

I was told by numerous sources that Google would not penalize us for the use of 301s, but it's the only thing I can think of right now that is different about the site, other than the platform.

Any ideas about what we could be getting docked for?

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