Based on Microsoft's Windows Azure cloud, Windows Azure Media Services was created to supply content providers and media partners with cloud capabilities to accommodate and transform massive volumes of digital media into desired formats that customers can access on an on-demand basis. The service also simplifies the process of creating, managing, and delivering media to devices through the use of first-party and third-party media technologies. Numerous third-party technologies from media partners have been integrated to fall beneath the Windows Azure Media Services umbrella. For example, Asp...