HTG Explains: Learn How Websites Are Tracking You Online

Posted by Chris Hoffman on How to geek See other posts from How to geek or by Chris Hoffman
Published on Fri, 01 Jun 2012 10:00:50 GMT Indexed on 2012/06/01 10:44 UTC
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Some forms of tracking are obvious – for example, websites know who you are if you’re logged in. But how do tracking networks build up profiles of your browsing activity across multiple websites over time?

Tracking is generally used by advertising networks to build up detailed profiles for pinpoint ad-targeting. If you’ve ever visited a business’ website and seen ads for that business on other websites later, you’ve seen it in action.

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