which way should I look at visits by region in Google Analytics?

Posted by Drai on Pro Webmasters See other posts from Pro Webmasters or by Drai
Published on 2012-06-04T21:37:30Z Indexed on 2012/06/04 22:47 UTC
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google-analytics

I need to generate a report for only the Americas in Google Analytics.

When I create an advanced segment that includes Continent >Exactly Matching> Americas I get one number,

If I create the segment that includes sub-Continent region> Includes >America I get a slightly different number,

And if I look at all visits but choose Demographics>location>and segment by sub-continent region I get yet a 3rd number! (Note: this is because it also includes Caribbean)

All are only different by around 1% of traffic. What is the most accurate way to do this, or should I just pick a way and be consistent?

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