I want to experiment with the idea of an html based ad that utilizes my company's search API, is anyone here aware of any rules or documentation (general or per network) that explains the guidelines for creating such ads - ie markup, delivery etc - note this is not a question on how to use my company's api, I already know how to do that.

For example, I would like to access the api with jsonp, probably via jquery? Can this be done? Would I host the ad and have loaded via an iframe? I just don't know these things. It is all so new to me... I... I'm scared. Actually, I'm not. However, I would like to know.

Thanks in advance.