Does a large (hidden) submenu count towards site content in tems of determining page similarities?

Posted by Name on Pro Webmasters See other posts from Pro Webmasters or by Name
Published on 2012-06-11T15:11:52Z Indexed on 2012/06/11 16:48 UTC
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seo

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html

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google-webmaster-tools

Basically, I have this site that recently lost a lot of traffic after I optimized the html, the exact reasons to which are uncertain. The graph of impressions (times a page appears on search listings) is continuously going down like an e^-x function. Because the content, previously occupying five pages of tables, now fits within a few paragraph tags, the menu now occupies about 80% of the live html code and I am starting to have doubts wherether this affects the "similar pages" factor that Google punishes.

Questions:

As far as I know, Google ignores invisible material and the submenus are only visible when hovered over. Has anything at all changed in this area?
If I ajax in the submenus, leaving only the main eight menu items to load, will I be punished for "hiding" information?
Is the idea worth testing or is it frankly retarded?

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