Facebook Insights numbers don't add up

Posted by ChristopherJ on Pro Webmasters See other posts from Pro Webmasters or by ChristopherJ
Published on 2012-06-22T05:09:16Z Indexed on 2012/06/22 9:23 UTC
Read the original article Hit count: 161

Filed under:

facebook

I'm having trouble understanding the Facebook stats for a Fan page under reach as they don't seem to add up.

Under the reach tab, if I expand the countries demographics at the top, then the countries listed add up to around 16k people.

But scrolling down under reach, the graph reaches as high as 260k in a particular week.

From what they say, it seems that both the graph and demographics are talking about unique users, so where are the other 244k unique users that are in the graph but seemingly not from any country on Earth?

Related posts about facebook

La rubrique Qt sur Facebook, devenez vous aussi fan et suivez l'actualité Qt depuis Facebook

as seen on Developper.com - Search for 'Developper.com'
Comme vous l'avez probablement remarqué, les réseaux sociaux explosent de partout, Developpez.com et toutes ses rubriques se doivent donc, comme toujours auparavant, de suivre l'évolution en s'ouvrant à ces réseaux sociaux. Vous pouvez donc désormais suivre l'actualité de la rubrique sur Facebook… >>> More
facebook application using iframe on Facebook Developer Toolkit 3.0

as seen on Stack Overflow - Search for 'Stack Overflow'
hey i am trying to build facebook iframe application using the Facebook Developer Toolkit 3.01 asp.net c#. i am working by the ifrmae sample of the toolkit can be download here. www.facebooktoolkit.codeplex.com/releases/view/39727 this is my facebook application that is the same as the iframe sample… >>> More
Obtain information from Facebook public profiles through Facebook API

as seen on Stack Overflow - Search for 'Stack Overflow'
I've started a little project about marketing research over social networks. Basically we need to gather information from public profiles and conduct some statistical analysis over this data. I want to know if the Facebook API lets you query information from the public profiles without them having… >>> More
Facebook event creation through iPhone app and Facebook Connect

as seen on Stack Overflow - Search for 'Stack Overflow'
How is this done? Is it even possible? All the function calls seem correct, but the result is always false: NSString *event = @"{\"name\":\"A party\",\"start_time\":\"1215929160\",\"end_time\":\"1215929160\",\"location\":\"Somewhere\"}"; NSDictionary *params = [NSDictionary dictionaryWithObject:event… >>> More
Example to get Facebook Events using sdk v4 from fan page into Wordpress site [on hold]

as seen on Stack Overflow - Search for 'Stack Overflow'
Been trying to update to the new FB php sdk v4 for pulling events into my website, but having trouble finding how to do it. I want to pull public event information from a FB "page" using their fan page ID number. For example, a venue that has multiple events. What are the minimal classes I need… >>> More

Developer IT