When I previously asked what's responsible for slow software, a few answers I've received suggested it was a social and management problem:

This isn't a technical problem, it's a marketing and management problem.... Utimately, the product mangers are responsible to write the specs for what the user is supposed to get. Lots of things can go wrong: The product manager fails to put button response in the spec ... The QA folks do a mediocre job of testing against the spec ... if the product management and QA staff are all asleep at the wheel, we programmers can't make up for that. —Bob Murphy

People work on good-size apps. As they work, performance problems creep in, just like bugs. The difference is - bugs are "bad" - they cry out "find me, and fix me". Performance problems just sit there and get worse. Programmers often think "Well, my code wouldn't have a performance problem. Rather, management needs to buy me a newer/bigger/faster machine." The fact is, if developers periodically just hunt for performance problems (which is actually very easy) they could simply clean them out. —Mike Dunlavey

So, if this is a social problem, what social mechanisms can an organization put into place to avoid shipping slow software to its customers?