I've spent several days trying to deploy Satchmo, in the process asking several questions about deployment (http://stackoverflow.com/questions/11277407/can-anyone-explain-this-error-message-deploying-a-satchmo-project-under-gunicorn, http://stackoverflow.com/questions/11277685/is-there-a-howto-to-fcgi-for-deploying-satchmo, and http://stackoverflow.com/questions/11278295/what-is-the-most-stable-release-of-satchmo). Django's tagline is "The web framework for perfectionists with deadlines," and Satchmo's tagline is equally forceful: "The webshop for perfectionists with deadlines."

I'm looking more to set up, configure, design, etc., rather than code for this one, and I'm taking a bit of a hint that for me at least the "with deadlines" bit is something that I cannot manage. Deployment has been a time sink.

So, taking a step back, I don't specifically need to edit and extend the source code; what I want are first, good usability and a clean experience for the end-user, then being easy to deploy/install/manage/maintain, and enough so that even if you're having a slow day it should at most be one day's work to install, one day's work to get running, and one day's work to rebrand as white label (for simple branding).

What ecommerce webshops should I be looking at?