I don't hang out on Programmers enough to know whether this question is "ok", so my apologies if not. I tried to make the title obvious so at least it can be closed quickly :-)

The question is simple. My employer wants "home screen presence" (or at least the possibility thereof) on iOS devices (also Android but I'm mostly interested in Apple at the moment). Our actual application will be a pure web-delivered mobile-friendly application, so what we want on the homescreen is basically something that just acts as a link to bring up Safari (or Chrome now I guess; not important). I'm presuming that that's more-or-less possible; if not then that would be interesting too.

I know that the Apple guidelines are such that low-functionality apps are generally rejected out of hand. There are a lot of existing apps that seem (to me) less functional than a link to something useful, but I'm not Apple of course. Because this seems like a not-too-weird situation, I'm hoping that somebody knows it's either definitely OK (maybe because there are many such apps) or definitely not OK.

Note that I know about things like PhoneGap and I don't want that, at least not at the moment.