I've been dabbling with SEO a lot in the last 6 months, and one thing that has surprised me is the disparity between Google and Bing in the way they deliver results. A website ranked for a specific keyword/phrase on Google may rank 3rd on the first page, but using the same keyword/phrase on Bing will display the same website but ranked 15th for the exact same keyword/phrase.

I came up with the idea to increase traffic to my website by targetting Bing instead of Google for several reasons. The biggest one is that while it's not the biggest search provider, people still use it, and I feel that if other websites have been "neglected" and not optimised for Bing my website would stand a better chance of getting near the top of their search rankings.

The question is though how would I do this? A lot of the SEO advice on the internet is generic, but I can't help feeling it's Google orientated for obvious reasons. How could I optimise my website to be Bing friendly, rather than Google friendly?

I know it sounds like suicide as I'm taking myself out of the Google mindset, but I feel it could work wonders for traffic to the site.