Are you ready for 2015?  According to IDC, 2015 is the year when more users are projected to access the internet using mobile devices than with PC’s or other wired devices.  It’s no doubt that mobile devices are a critical means of communication today, and are on track to become increasingly more important in the coming years. However, device formats are so varied that delivering a mobile web experience that will engage site visitors and enhance your brand can be a daunting task. Solutions that empower organizations to easily extend their web presence to the mobile channel, while saving significant time and effort in managing mobile sites, are now essential in our ever connected mobile world. So what are some of the things organizations should look for in such a solution?

Mobile device form factors, networks, protocols, and browsers vary widely, and reformatting web content for thousands of different device and software combinations is a prohibitive task. An effective mobile solution can make this process seamless by automatically formatting designated web content for mobile delivery.  By automatically detecting a site visitor’s device configuration, the selected web content can be sized and formatted for optimal display on that particular device. This can save tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices.

It’s not enough to simply support the thousands of different mobile device types that are out there. It’s also critical to make it easy for marketers and other business users to manage mobile sites and mobile content. Those responsible for maintaining an organization’s web and mobile experiences need the ability to edit content using rich text editor tools and then preview that content directly in the context of the mobile website and the traditional website, ideally from the same business user interface. Powerful capabilities such as these make managing the web experience for mobile devices easy, even with frequently changing content, across a multitude of different devices. This saves tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. When content or business needs change, the business user needs only to change site content once, and it is seamlessly deployed to the web and all mobile channels.

Geo-location is another critical input to making the online experience engaging and relevant for web visitors who are increasingly mobile. A mobile solution should enable use of device GPS data to deliver location-based content and services to mobile website visitors. Organizations can provide mobile site visitors with location-sensitive search results, location-based offers and recommendations, integration of maps and directions into site content, and much more – all critical for meeting the needs of those on the go.

To hear more about how mobile is changing the game, check out our recent webcast with Ted Schadler, Vice President, Principal Analyst, Forrester, where he discussed why mobile is the new face of engagement, or learn more about how to extend your web presence to the mobile channel with Oracle WebCenter Sites and Oracle WebCenter Sites Mobility Server.