Indeed, with those four familiar colored squares - set in a bigger square rather than standing on a point in a diamond - Microsoft's new corporate logo seems almost inevitable. As you'd expect, the company's name makes up part of the logo, but instead of the thick italic letters it has used for the past two and a half decades, it's in a more standard, lighter font. Jeff Hansen, Microsoft's general manager of brand strategy, notes that the point of the new logo is to signal the heritage but also signal the future - a newness and a freshness. It's very fitting when you consider just how many...