Safe to advertise without a trademark?

Posted by KlashnikovKid on Game Development See other posts from Game Development or by KlashnikovKid
Published on 2012-09-01T18:08:56Z Indexed on 2012/09/01 21:50 UTC
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intellectual-property

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trademark

Alright, I'm currently thinking about registering my game with Steam's new Greenlight program. Only problem is I don't have a trademarked title yet and I read the government's registration process can take a little while. (and $$ I don't have at the moment) So naturally, this got me wondering if it is a sound idea to proceed without one.

So my question is are there any serious pitfalls I should worry about if I start advertising without a trademarked title? (Assuming it doesn't infringe upon anyone else's property of course)

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