Google Analytics: Why is Avg Time on Site lower than Avg time on Page?

Posted by Melanie on Pro Webmasters See other posts from Pro Webmasters or by Melanie
Published on 2012-01-09T06:26:36Z Indexed on 2012/09/13 21:50 UTC
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google-analytics

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analytics

I have the following Custom Report set up in Google Analytics:

Metrics:

Avg Time on Page
Avg Time on Site

Dimensions:

Page

So a report looks like this:

Page                    Avg Time on Page         Avg Time on Site
/an-article             00:03:14                 00:00:11
/another-article        00:05:11                 00:01:07
/something-written      00:03:00                 00:00:31

Why is it that for each 'page', the 'site views' are significantly lower?

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