seo value of duplicating content externally

Posted by Don on Pro Webmasters See other posts from Pro Webmasters or by Don
Published on 2012-07-14T02:34:00Z Indexed on 2012/09/16 3:53 UTC
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I run a website that includes a blog which was hand-coded by myself and is hosted on the same domain.

My partner in this endeavour thinks it would be a good idea to open up a blogger/wordpress blog and duplicate the on-site blog on this off-site blog. AFAIK the main reason for doing this is the SEO benefits of the inbound links that this off-site blog will create.

I think this is a bad idea, because:

  1. Effectively what we're doing is creating a (very small scale) link farm
  2. We're more likely to be punished than rewarded (in SEO terms) for duplicating our content across domains
  3. This introduces a problem of synchronising our content across domains. For example, if a blog post is edited on the on-site blog, then ideally the off-site blog should be similarly updated.

I know very little about SEO, so would be interested to hear what more informed readers have to say.

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