Could crosslinking using very general anchor texts be a reason for a drop in rankings?

Posted by webmasters on Pro Webmasters See other posts from Pro Webmasters or by webmasters
Published on 2012-07-19T19:18:29Z Indexed on 2012/09/17 21:53 UTC
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I have crosslinked 20 sites and I thought I have been penalized for this, asked this question and some experienced members told me maybe that crosslinking may not necessarily be the reason.

The sites are on same host, different C class IP and every site in linked to each other.

Each site targets long tail kewords. Site 1 - BMW Used Cars - and my area Site 2 - WW Used Cars - and my area And so on...

When I crosslinked them (in the sidebar), I did it for the users; instead of repeating the terms used cars and my location over and over (since my users are targeted) I just crosslinked them using the brand: BMW, WW.

Targeting locally, my niches are not overly competitive, so I did not need to many external links to rank on various positions on the 1st page.

I'm thinking that when I chose to link using only the brand, google might have thought I wanted to actually rank for BBW and WW, hence the drop in my targeted local traffic.

Could this be?

I now have no-followed the links and I am noticing a slight recovery, but if it's not a interlinking penalty it would be a shame not to benefit from my links.

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