Oracle PartnerNetwork Exchange
@ ORACLE OpenWorld

Sylvie Michou
Senior Director
Partner Marketing & Communications and Strategic Programs

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If you are attending our forthcoming Oracle OpenWorld 2012 conference in San Francisco from 30 September to 4 October, you will discover a new dedicated programme of keynotes and sessions tailored especially for you, our valued partners. Oracle PartnerNetwork Exchange @ OpenWorld has been created to enhance the opportunities for you to learn from and network with Oracle executives and experts. The programme also provides more informal opportunities than ever throughout the week to meet up with the people who are most important to your business: customers, prospects, colleagues and the Oracle EMEA Alliances & Channels management team.

Oracle remains fully focused on building the industry's most admired partner ecosystem—which today spans over 25,000 partners. This new OPN Exchange programme offers an exciting change of pace for partners throughout the conference. Now it will be possible to enjoy a fully-integrated, partner-dedicated session schedule throughout the week, as well as key social events such as the Sunday night Welcome Reception, networking lunches from Monday to Thursday at the Howard Street Tent, and a fantastic closing event on the last Thursday afternoon.

In addition to the regular Oracle OpenWorld conference schedule, if you have registered for the Oracle PartnerNetwork Exchange @ OpenWorld programme, you will be invited to attend a much anticipated global partner keynote presentation, plus more than 40 conference sessions aimed squarely at what's most important to you, as partners. Prominent topics for discussion will include: Oracle technologies and roadmaps and how they fit with partners' business plans; business development; regional distinctions in business practices; and much more. Each session will provide plenty of food for thought ahead of the numerous networking opportunities throughout the week, encouraging the knowledge exchange with Oracle executives, customers, prospects, and colleagues that will make this conference of even greater value for you.

At Oracle we always work closely with our partners to deliver solution offerings that improve business value, simplify the IT experience and drive innovation and efficiencies for joint customers. The most important element of our new OPN Exchange is content that helps you get more from technology investments, more from your peer-to-peer connections, and more from your interactions with customers. To this end we've created some partner-specific tools which can be used by OPN members ahead of the conference itself. Crucially, a comprehensive Content Catalog already lists and organises details of every OPN Exchange session, speaker, exhibitor, demonstration and related materials. This Content Catalog can be used by all our partners to identify interesting content that you can add to your own personalised Oracle OpenWorld Schedule Builder, allowing more effective planning and pre-enrolment for vital sessions.

There are numerous highlights that you will definitely want to include in those personal schedules. On Sunday morning, 30 September we will start the week with partner dedicated OPN Exchange sessions, following our Global Partner Keynote at 13:00 with Judson Althoff, SVP, Worldwide Alliances & Channels and Embedded Sales and senior executives, giving insight into Oracle's partner vision, strategy, and resources—all designed to help build and strengthen market opportunities for you. This will be followed by a number of OPN Exchange general sessions, the Oracle OpenWorld Opening Keynote with Larry Ellison, CEO, Oracle and concluded with the OPN Exchange AfterDark

Welcome Reception, starting at 19:30 at the Metreon. From Monday 1 to Thursday 4 October, you can attend the OPN Exchange sessions that are most relevant to your business today and over the coming year. Oracle's top product and sales leaders will be on hand to discuss Oracle's strategic direction in 40+ targeted and in-depth sessions focussing on critical success factors to develop your business.

Oracle's dedication to innovation, specialization, enablement and engineering provides Oracle partners with a huge opportunity to create new services and solutions, differentiate themselves and deliver extreme value to joint customers across the globe. Oracle will even be helping over 1000 partners to earn OPN Specialization certification during the Oracle OpenWorld OPN Exchange Test Fest, which will be providing all the study materials and exams required to drive Specialization for free at the conference. You simply need to check the list of current certification tracks available, and make sure you pre-register to reserve a seat in one of the ten sessions being offered free to OPN Exchange registered attendees.

And finally, let's not forget those all-important networking opportunities, which can so often provide partners with valuable long-term alliances as well as exciting new business leads. The Oracle PartnerNetwork Lounge, located at Moscone South, exhibition hall, room 100 is the place where partners can meet formally or informally with colleagues, customers, prospects, and other industry professionals. OPN Specialized partners with OPN Exchange passes can also visit the OPN Video Blogging room to record and share ideas, and at the OPN Information Station you will find consultants available to answer your questions.

So if you haven't done so already, please register for Oracle PartnerNetwork Exchange @ OpenWorld today or add OPN Exchange to your existing registration for just $100 through My Account. And if you have any further questions regarding partner activities at Oracle OpenWorld, please don't hesitate to contact the Oracle PartnerNetwork team at [email protected]

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