By Kathy Miedema, Oracle Applications User Experience

Among the many cool things to see at the Oracle OpenWorld DEMOgrounds this year will be demo pods featuring some of the cutting-edge tools in Oracle’s arsenal of usability evaluation methods.

OK, so we’re bragging a little. But past conference goers agree – these demos consistently hit the Top 10 for number of visits. Why? Because you get to try out our eye-tracking tool, which follows where a user looks on a screen and helps the UX team decipher issues with navigation design. Or you can see our facial gesture analysis tool in action, which helps us read the emotions you might be experiencing as you look at a screen – happy, sad, or dismayed, to name a few.

Are you interested in Oracle’s strategy for user experience? Come to the Apps UX pods for a look at enterprise applications on mobile devices including smart phones and the iPad. Stay for a demo of self-service or CRM tasks in the Fusion Applications welcome experience.

The DEMOgrounds for Oracle Applications are located on the lower level of Moscone West. Hours for the Exhibition Hall are

• Monday, October 1: 9:30 a.m. to 6:00 p.m.
• Tuesday, October 2: 9:45 a.m. to 6:00 p.m.
• Wednesday, October 3: 9:45 a.m. to 4:00 p.m.