WebCenter Customer Spotlight: Azul Brazilian Airlines
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Published on Wed, 19 Sep 2012 16:00:00 +0000
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2012/09/19
21:44 UTC
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Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter
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Solution Summary The company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. To this end, Azul implemented Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Azul can now complete the Web site content updating process—which used to take approximately 48 hours—in less than five minutes. |
Company Overview
Azul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) has established
itself as the third-largest airline in Brazil, based on a business
model that combines low prices with a high level of service. Azul serves
42 destinations with a fleet of 49 aircraft. It operates 350 daily
flights with a team of 4,500 crew members. Last year, the company
transported 15 million passengers, achieving a 10% share of the
Brazilian market, according to the Agência Nacional de Aviação Civil
(ANAC, or the National Civil Aviation Agency).
The company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns.
- Provide customers with an innovative Web site with a simple process for purchasing flight tickets
- Bring dynamism to the Web site’s content updating process to provide autonomy to the airline’s strategic departments, such as marketing and product development
- Facilitate integration among the site’s different application providers, such as ticket availability and payment process, on which ticket sales depend
Azul worked with the Oracle partner TQI to implement Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Previously, at least three servers and corporate information environments had directed data to the portal. The single Oracle-based platform now facilitates site updates, which are daily and constant.
- Gained development freedom in all processes—from implementation to content editing
- Gathered all of the Web site’s key information onto a single platform, facilitating its daily and constant updating, whereas the information was previously spread among at least three IT environments and had to go through a complex process to be made available online to customers
- Reduced time needed to update banners and other Web site content from an average of 48 hours to less than five minutes
- Simplified the flight ticket sales process thanks to tool flexibility that enabled the company to improve Website usability
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“Oracle WebCenter Sites provides an easy-to-use platform that enables our marketing department to spend less time updating content and more time on innovative activities. Previously, it would take 48 hours to update content on our Web site; now it takes less than five minutes. We have shown the market that we are innovators, enabling customer convenience through an improved flight ticket purchase process.” Kleber Linhares, Information Technology and E-Commerce Director, Azul Linhas Aéreas Brasileiras |
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