Two new bits of content available on Profit Online:

In A Cross-Channel Approach to Consumer Engagement, Cassandra Moren, senior director of consumer goods industry marketing at Oracle, shares her thoughts on how consumer goods manufacturers are reaping benefits from developing a direct relationship with customers:

"Consumer goods manufacturers are starting to adapt in ways that mirror retailers. They are making investments in innovative technologies and processes to build the infrastructure to support the market demand. With advances in aspects like social networking, digital marketing and mobility fundamentally changing the way consumers behave, the door has opened to building a more direct relationship with their customers."

We've also published a Special Report on Oracle OpenWorld that gives a great overview of recommendations for must-see sessions and insider advice from experienced attendees. For example, this top from John Matelski, newly elected president of the Independent Oracle Users Group:

“Based on developments of the last 12 months, I think big data is definitely going to be hot. The challenges and opportunities of data governance will be another biggie. And there will obviously be a big emphasis on Oracle Exadata and the other Oracle Engineered Systems, with more than 100 sessions.”

More updates to come as we continue to add content to Profit Online on a regular basis. Thanks for reading!