IMO, the era of Information Retrieval is dead with the advent of SNS. And the question type is changed from "How many backlinks your site has?" to "How many people have clicked URL you've shared on SNS?".

So many people who newbie in Big Data Analytics often asks me "How can I analyze stream data time-series pattern mining methods using Map/Reduce?", "How can I mining the valuable insights using Map/Reduce?", "blah~ blah~ using Map/Reduce?".

The answer is No Map/Reduce.