The following is what happens when I run traceroute from a certain location:

# traceroute google.com
traceroute to google.com (74.125.227.39), 30 hops max, 60 byte packets
 1  gateway.local.enactpc.com (10.0.0.1)  0.138 ms  0.101 ms  0.084 ms
 2  * * *
 3  * * *
 4  * * *
 5  * * *
 6  * * *
 7  * * *
 8  * * *
 9  * * *
10  * * *
11  * * *
12  * * *
13  * * *
14  * * *
15  * * *
16  * * *
17  * * *
18  * * *
19  * * *
20  * * *
21  * * *
22  * * *
23  * * *
24  * * *
25  * * *
26  * * *
27  * * *
28  * * *
29  * * *
30  * * *

Absolutely nothing of interest...

Now, originally I thought this was just a fact of the location's network set up. (I assume they block pings or something...)

However, watch what happens when I use nmap to run a traceroute...

# nmap -sP --traceroute google.com

Starting Nmap 5.21 ( http://nmap.org ) at 2012-09-25 22:18 CDT
Nmap scan report for google.com (74.125.227.40)
Host is up (0.034s latency).
Hostname google.com resolves to 11 IPs. Only scanned 74.125.227.40
rDNS record for 74.125.227.40: dfw06s06-in-f8.1e100.net

TRACEROUTE (using proto 1/icmp)
HOP RTT      ADDRESS
1   0.19 ms  gateway.local.enactpc.com (10.0.0.1)
2   1.93 ms  99-20-92-1.lightspeed.austtx.sbcglobal.net (99.20.92.1)
3   25.61 ms 99-20-92-2.lightspeed.austtx.sbcglobal.net (99.20.92.2)
4   ... 6
7   23.68 ms 12.83.68.137
8   31.30 ms gar23.dlstx.ip.att.net (12.122.85.73)
9   ...
10  31.82 ms 72.14.233.65
11  32.27 ms 209.85.250.77
12  32.98 ms dfw06s06-in-f8.1e100.net (74.125.227.40)

Nmap done: 1 IP address (1 host up) scanned in 3.29 seconds

When using nmap I get A LOT more results than with traceroute, why?

Note, I checked, and the difference in target IP addresses is not related...