session ID: CON8601 - when: Monday, Oct. 1, 10:45am-11:45am - where: Moscone South 102

"Oracle SOA Suite, the Most Capable Tool for Every Possible Integration Challenge" is the name of the session I will be delivering at Oracle OpenWorld this year. I'm usually going for more subdued titles but decided to remove the gloves this year, at the risk of sounding arrogant! While we have a number of worthy competitors in various areas of integration no one can really compete with the breadth and reliability of Oracle SOA Suite.

This session is primarily intended for people who are not yet familiar with Oracle SOA Suite (i.e. if you are an existing customer your time might be better spent at some of the other sessions we have on the topic).

I will provide an overview of Oracle SOA Suite, the customers using it and the types of challenges they are solving with it: from integrating Oracle Applications (E-Business Suite, Siebel, PeopleSoft, RightNow, Taleo etc.) to third-party applications (did you know that over a third of our customers actually use us to integrate SAP?), mainframes and a variety of technologies. We will talk about some emerging trends and problems that our users are solving with the product: cloud integration, B2B consolidation and mobile-enablement. I will also briefly touch upon the exciting projects we are doing with Oracle Event Processing, in the domain of "Fast Data" and "Big Data".

Last but not least, I will be joined on stage by Venktesh Maudgalya, Director at Electronic Arts. Venktesh will bring his customer perspective and explain how EA leveraged Oracle SOA Suite to implement iHub, the massive integration hub that interconnects all their applications (E-BusinessSuite, Hyperion, Demantra, Peoplesoft, Salesforce.com, Kronos, Teradata, GXS etc.) and carries 3/4 of their revenue flows.

I just picked up my badge and will be kicking off the festivities tomorrow talking to partners in a pre-OOW briefing at the Oracle Headquarters - see you next week!

PS: if you're going to tweet about Oracle SOA Suite next week please make sure to use the #oraclesoa and #oow hashtags so that we can track and amplify your tweets!