How much of a benefit does a changing landing page give in terms of SEO?

Posted by Glycan on Pro Webmasters See other posts from Pro Webmasters or by Glycan
Published on 2012-10-01T19:46:59Z Indexed on 2012/10/01 21:52 UTC
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seo

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google

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google-search

I have a friend with a small business with a website. He asked me if he should make a put a section on his landing page under the fold that with his most recent review (or something along those lines). Specifically, he wants to know if that's the most efficient use of his time. Is there a list or such of things google values compared to each other, so that these kinds of answers could be easily answered?

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