How long should my Html Page Title Really be?

Posted by RandomBen on Pro Webmasters See other posts from Pro Webmasters or by RandomBen
Published on 2010-07-15T13:32:22Z Indexed on 2012/10/03 15:52 UTC
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seo

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google-webmaster-tools

How long should my text within my <title></title> tags really be? I know Google cuts it off at some point but when?

When I used IIS7's SEO Toolkit 1.0 I get error stating my title should be under 65 characters. I have a book by Bruce Clay that states I should use from 62-70 characters and roughly 9 +/- 3 words. I also have used SenSEO's Firefox Add-on and it states I should use a max of 65 characters or roughly 15 words. What is the max really? I have 2 sources saying 65 and 1 saying 72 but Bruce Clay is generally kept in high regard.

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