Addressing the strong demand for Java in the embedded market, Oracle is hosting a new Java Embedded @ JavaOne event in San Francisco October 3-4. The event allows decision makers to attend the Java Embedded @ JavaOne business-focused program, while their IT/development staff can attend the technically-focused JavaOne conference. [Obligatory comment about suits & ties vs. jeans & T-shirts removed.]

The two-day event includes keynotes, sessions and demonstrations. In his keynote this morning, Judson Althoff, Senior Vice President of Worldwide Alliances and Channels and Embedded Sales, Oracle explained 

• Devices are all around us - on 24x7, connected all the time.
• The explosion of devices is the next IT revolution.
• Java is the right solution for this space.
• Java embedded solutions provide a framework to  provision, manage, and secure devices. 
• Java embedded solutions also provide the ability to aggregate, process and analyze multitude of data. 
• Java is one platform to program them all.

Terrance Barr, Java Evangelist and Java ME expert is enthusiastic about the huge opportunity, "It's the right time and right place for Java Embedded," he said, "Oracle is looking for partners who want to take advantage of this next wave in IT."

The Embedded space continues to heat up. Today, Cinterion launched the EHS5, an ultra compact, high-speed M2M communication module providing secure wireless connectivity for a wide variety of industrial applications. Last week, Oracle announced Oracle Java ME Embedded 3.2, a complete client Java runtime Optimized for resource-constrained, connected, embedded systems, Oracle Java Wireless Client 3.2, Oracle Java ME Software Development Kit (SDK) 3.2, and Oracle Java Embedded Suite 7.0 for larger embedded devices. There is a huge opportunity in small things.