I have a new product which I'll call a pen ink reloader. I have a website using my products name, for example, www.inkywink.com which I want to have accessed by searches for keywords such as "pen ink", "pen out of ink" "ink for pens" etc. , since nobody knows that a pen ink reloader exists.

I see that its quite difficult to get on front page for these keywords since they have lots of competition. However I notice that the exact phrases I want to rank highly for are available as domains. I purchase "www.penink.com" and "penoutofink.com" which for arguments sake are highly searched and the perfect keywords to get eyes on my money site www.inkywink.com .

Two questions: 1. What is my best option to leverage those names so that they appear near top of searches so that I can get traffic to my money site? Do I just have them redirect 301 to inkywink.com or should I create small original content on each with links to my main site?

  2. If I just have them redirected to inkywink.com, am I able to use keywords in metatag and headers for each site separately or do they all automatically obtain the same headers and tags as the site to which theyre redirected ?

Thanks to anyone who can help as I'm a real newbie to all this.